Hello, I’m Sian, the founder of Obvs Skincare, and my heart is set on two missions: nurturing your skin and safeguarding our precious planet. When I began this journey in my Hampshire kitchen, wrestling with acne and dreaming of sustainable skincare, I knew Obvs had to stand for something bigger.

It’s a promise to care for you, your sensitive skin, and the Earth we share. For us, Earth Day isn’t just the 22nd of April, it’s woven into every choice we make. Let me walk you through how we’re making every day Earth Day, from our innovative packaging to our love for people and the planet.

My Why: A Heartfelt Commitment to You and the Earth

Obvs Skincare was born from my own struggles - hormonal acne from IVF failures, sensitive skin, and a battle with cervical cancer that taught me to cherish both my body and our world. I wanted to create organic skincare that’s safe, effective, and kind to the environment. Every jar, every delivery, every ingredient reflects this commitment. It’s not just about making products; it’s about building a legacy of care for your skin, your community, and the generations who’ll inherit this planet.

Biodegradable Wood Pulp Jars: Nature’s Packaging Solution

The beauty industry generates 120 billion units of plastic packaging yearly, clogging landfills and oceans, and that’s a reality I couldn’t ignore. At Obvs, we’ve ditched plastic entirely - from the very start. Our jars are made from biodegradable wood pulp, a game-changer that decomposes naturally, just like a piece of wood would in your garden. These jars break down without leaving a trace, unlike plastic, which can linger for centuries. Paired with recyclable aluminium lids and compostable labels, our packaging ensures your eco-friendly beauty routine leaves no waste behind. It’s a small choice with a big impact, keeping our planet cleaner for all of us.

Zero-Plastic Shipping: From Us to You, Sustainably

Our commitment to zero plastic extends to how we get your order to you. We use eco-friendly shipping materials—cardboard boxes, paper tape, and recyclable fillers—that you can toss in your recycling bin or compost pile. No plastic bubble wrap or wasteful packaging here. By choosing Obvs, you’re supporting a sustainable skincare brand that prioritises the planet at every step, from our Hampshire lab to your doorstep.

Carbon-Neutral Deliveries: A Breath of Fresh Air

Every Obvs order helps the planet breathe easier. We calculate the carbon footprint of each delivery based on weight, method, and distance, then purchase verified carbon removal credits through Shopify’s vetted partners. Together with Shopify, we are part of a programme that has offset emissions for over 52 million deliveries, removing 38,000 tonnes of carbon. It’s our way of ensuring your organic skincare arrives with a clear conscience, reducing the climate impact of every package we send.

A Tree Planted with Every Order: Growing a Greener Future

Picture a forest flourishing because of your skincare choices. With every Obvs order, we plant a tree through climate-positive partnerships, building what I like to call our “Obvs Forest.” These trees absorb CO2, restore ecosystems, and support biodiversity, creating a greener world. When you choose our vegan skincare, you’re planting seeds for a healthier planet, one order at a time. Visit our "Forest" here - ECOLOGI

Ethical, Organic Ingredients: Gentle on Skin, Gentle on Earth

Our ingredients, like organic safflower oil and COSMOS-approved actives, are sourced ethically to care for your sensitive skin without harming the environment. Certified by Soil Association COSMOS Organic and The Vegan Society, our products are free of synthetic preservatives, parabens, and toxins that pollute soil and waterways. Organic farming reduces environmental damage compared to conventional methods, as studies confirm, and we’re proud to support this sustainable practice. Every jar of Obvs Skincare is a step toward a cleaner, healthier planet.

Cruelty-Free and Vegan: Compassion in Every Jar

I believe beauty should never harm a living creature. That’s why Obvs is Leaping Bunny approved, meeting the highest cruelty-free standards, and 100% vegan, with no animal-derived ingredients. From our Intensive Skin Recovery Cream to our moisturisers, every product is crafted with compassion for animals and ecosystems. With 72% of consumers preferring cruelty-free beauty, we’re honored to align with your values, creating vegan skincare that’s kind to all.

Caring for Our Community: You’re at the Heart

Obvs is about more than products—it’s about people. I founded this brand to help those with acne, eczema, and sensitive skin feel confident in their own skin. Your stories—like how our Intensive Skin Recovery Cream eased a child’s eczema or calmed a flare-up—light up my day. Handcrafted in our Hampshire lab, our small team pours love into every jar. We’ve been featured in Vogue, on BBC Radio, and even won a Sustainability Award presented by Chris Packham, but nothing beats hearing from you. Drop me a DM or email—I’m here, because your skin and your voice matter.

Every Day, a Step Toward a Better World

Earth Day inspires us to act, but at Obvs, it’s our way of life. From biodegradable wood pulp jars to carbon-neutral deliveries, from tree planting to ethical ingredients, we’re building a brand that cares deeply. I dream of a world where eco-friendly beauty is the standard, where sensitive skin glows, and where our planet thrives. You’re part of that vision. Every Obvs order is a vote for a greener, kinder future.

Ready to join us? Discover our organic skincare range, from moisturisers to our Intensive Skin Recovery Cream, at Obvs Skincare. Let’s make every day Earth Day, together.

With gratitude and hope,
Sian
Founder, Obvs Skincare